Advertising Your New Business Products or Services

When you start a new business, it is important to advertise and get the word out. It doesn’t matter if your business provides products or services; to be successful, you need customers. In this modern day, advertising opportunities are nearly endless. So many avenues of advertising exist from traditional newspaper ads, to online listings, websites and social media. Business owners looking for a more creative or over-the-top advertising method also have their pick.

Set up a Facebook page and Twitter account for your business. Get friends and followers of your business by inviting your friends and family and ask them to spread the word. Consider offering a giveaway once you reach a certain number of fans or followers. Offering Facebook or Twitter discounts, deals or special offers may entice more people to join, thus getting the word out about your product or service.

List your business on the Google Business Center. It is free to add your business to this service. This site works much like the traditional Yellow Pages. Whenever someone searches for a particular product or service, your listing will appear.

Order business cards for your new business with your name, business name, description of the product or service you offer and your contact information. Choose a unique design that is eye catching and memorable. Carry the cards with you at all times; you never know when you will meet someone who may be interested in your business. You can also leave business cards on bulletin boards and counters in some businesses such as coffee shops that allow small-business owners to advertise for free.

Purchase promotional materials to advertise your business. If you offer a product, consider bags, boxes, wrapping papers and tags with your business name and logo. If your business is service oriented, items to consider include pens, magnets and coffee mugs. These items help keep your business name and logo in front of your customer, reminding her of your products or services in the future.

Sign up for fairs, festivals and other events where you can set up a booth or table. Hand out flyers, free samples, catalogs or any other promotional material you choose. These events normally have a lot of traffic, enabling you to advertise your business to a large number of people in a short amount of time. Remember to be friendly and personable, never pushy.

How to Advertise Your Products Online

Geographical borders no longer limit businesses. Technological innovations and competition have led businesses to look at the world as their marketplace. While it’s not easy to expand globally, it gives longevity to a business operation besides generating revenues.

Overall Process

  • Decide on a single country for expansion. Growth should be phased and steady.
  • Study the need within that economy first. A product will sell only if there is a need.
  • Study your target audience. If your product targets teenagers, it may be a good idea to model your marketing strategy accordingly.
  • Conduct an exhaustive research of your market. Use all possible resources. Check with the Department of Commerce for accurate and updated information on your market.
  • Know the law. Often tax structures and duties can hit your operations hard if you have not planned well.
  • Be clear about the manufacturing and packaging regulations of your target market. Failure to adhere to those regulations could land you in a legal mess.
  • Make the most of great incentives offered by several countries for foreign investment.
  • Devise effective distribution channels through overseas franchisees, foreign units, joint ventures or by employing agents.
  • Think global by going local. Fashion your communication with the trends and linguistic patterns of your target market. Little mistakes can sometimes hit the image of your product hard.

The Best Way To Market Products Globally

  • Create a user-friendly, functional Web site.
  • Optimize your Web site for search engines. Most prospective customers would find your Web site through search engines. Ensure that you have a good search engine optimization strategy so that your Web site ranks high in popular search engines.
  • Use other Internet marketing tools. Most Internet marketing strategies cost significantly less compared to traditional marketing techniques. These include email promotion, marketing through ezines, marketing your products to affiliates, and advertising on pay-per-click programs such as Google AdWords.
  • Get feedback from existing customers. Feedback, in the form of testimonials, works great in marketing products. You should always post a few testimonials on your product Web page.
  • Use viral marketing strategies. Viral marketing techniques are much like word-of-mouth. They don’t cost anything and usually provide great results. For instance, build a weekly or monthly newsletter that provides good information on various topics, ideally those related to your product. Send the newsletter out to as many people as you can. The key is to advertise your product in the newsletter and reference your website. Readers who find the information useful would, in turn, distribute the newsletter to their friends, family and colleagues. Consequently, they spread the word for you.
  • Track visitors to your website. If possible have questionnaires, feedback forms and even surveys on your website to get as much information about prospective customers as you can. Ensure that the information you get is kept confidential and that your visitors are assured of this. A privacy policy detailing the purpose of gathering information is a good way to establish credibility with your visitors.
  • Develop a database of prospective customers and market your products using different Internet marketing strategies to them.